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Privacy Policy

Effective Date: 14-July-2025

Upgrade Research LLC (“us”, “we”, or “our”) owns and operates the www.upgraderesearch.com website (hereinafter referred to as the “Service”).

Privacy Policy Overview

This page outlines our policies regarding the collection, use, and disclosure of your personal data when you use our Service, as well as the choices available to you concerning that data.

We use your information to deliver and enhance the Service. By using the Service, you consent to the collection and use of your information in accordance with this Privacy Policy. Unless otherwise defined herein, terms used in this Privacy Policy carry the same meaning as in our Terms and Conditions, available at www.upgraderesearch.com.

Definitions
  • Personal Data: Information relating to a living individual who can be identified directly or indirectly from such data, alone or combined with other information in our possession or likely to come into our possession.
  • Usage Data: Information collected automatically, either generated by your use of the Service or by the Service’s infrastructure (e.g., duration of a page visit).
  • Cookies: Small text files stored on your device (computer or mobile device) that help enhance your experience.
  • Data Controller: The natural or legal person who, alone or jointly with others, determines the purposes and means of processing Personal Data. For the purposes of this Privacy Policy, Upgrade Research, LLC is the Data Controller of your Personal Data.
  • Data Processor (or Service Provider): Any natural or legal person who processes Personal Data on behalf of the Data Controller. We may engage various Service Providers to assist in processing your data efficiently.
  • Data Subject (or User): Any living individual using our Service who is the subject of Personal Data.
Information Collection and Use

We collect various types of information for different purposes to provide and continually improve our Service to you.

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, ZIP/Postal code, City
  • Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by contacting us.

Usage Data

We may collect information about how you access and use the Service (“Usage Data”). This data can include details such as your device’s Internet Protocol (IP) address, browser type and version, the pages you visit on our Service, the date and time of your visits, the duration of your sessions, unique device identifiers, and other diagnostic information.

Use of Data

Upgrade Research LLC uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)

If you are located in the European Economic Area (EEA) or any country outside the United States, please note that Upgrade Research, LLC does not sell products or accept orders from outside the United States.

The legal basis for collecting and processing your personal information, as described in this Privacy Policy, depends on the type of Personal Data collected and the specific context in which it is processed.

Upgrade Research, LLC may process your Personal Data for the following reasons:

  • To fulfill a contract or take steps prior to entering into a contract with you
  • With your explicit consent
  • When processing is necessary for our legitimate interests, provided these are not overridden by your rights
  • For payment processing purposes
  • To comply with applicable legal obligations
Tracking & Cookies Data

We use cookies and similar tracking technologies to monitor activity on our Service and to store certain information.

Cookies are small data files that may contain an anonymous unique identifier. These files are sent to your browser from a website and stored on your device. In addition to cookies, we use other tracking technologies such as beacons, tags, and scripts to collect and analyze information to enhance and improve our Service.

You can configure your browser to refuse all cookies or to notify you when a cookie is being sent. However, please note that if you choose to disable cookies, some features or portions of our Service may not function properly.

Examples of Cookies We Use:
  • Session Cookies: Used to operate our Service during your visit.
  • Preference Cookies: Used to remember your preferences and various settings.
  • Security Cookies: Used to maintain the security of our Service.
Retention of Data

Upgrade Research, LLC will retain your Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. We may also retain and use your Personal Data as required to comply with legal obligations, resolve disputes, and enforce our agreements and policies.

Additionally, Upgrade Research, LLC retains Usage Data for internal analysis. Typically, Usage Data is stored for a shorter duration, except when it is needed to enhance the security or functionality of our Service, or when retention for a longer period is required by law.

Disclosure of Data / Legal Requirements

Upgrade Research LLC may disclose your Personal Data in the good faith belief that such action is necessary to: 

  • To comply with a legal or regulatory obligations
  • To protect and defend the rights or property of Upgrade Research LLC 
  • To prevent or investigate possible wrongdoing in connection with the Service 
  • To protect the personal safety of users of the Service or the public 
  • To protect against legal liability 
Transfer of Data

Your information, including Personal Data, may be transferred to and stored on servers located outside your state, province, country, or other governmental jurisdiction, where data protection laws may differ from those in your location. By consenting to this Privacy Policy and submitting your information, you agree to such transfers.

Upgrade Research, LLC will take all reasonable measures to ensure that your data is handled securely and in accordance with this Privacy Policy. We will not transfer your Personal Data to any organization or country unless adequate safeguards are in place to protect the security and confidentiality of your information.

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

  1. Applicable Compliance Laws & Justification
  2. United States:
  3. California Consumer Privacy Act (CCPA) Notice
  4. In this notice, we are addressing specific disclosure requirements under the California Consumer Privacy Act of 2018 for California residents. This notice applies only to “personal information” that is subject to that law and applies to all California residents who visit our Sites or use the Services. California residents have rights to request access to certain personal information collected about them over the past 12 months, or deletion of their personal information, subject to certain exceptions, and may not be discriminated against because they exercise any of their rights under the California Consumer Privacy Act. We may require you to provide additional personal information to verify your identity before we process your request; we may not process your request if we are unable to verify your identity.
  5. We collect, use and share personal information regarding California residents as described in this notice.
  1. CCPA (California Consumer Privacy Act):
    1. Applies if users are from California and if the app meets certain thresholds (e.g., 100,000+ users).
    2. We voluntarily provide data access and deletion options to users for transparency.
  2. FTC Act:
    1. Governs fair marketing and business practices. We ensure clear disclaimers, avoid deceptive practices, and provide transparent communication.
  3. COPPA (Children's Online Privacy Protection Act):
    1. Since Upgrade Research LLC restricts users under age 13 and verifies DOB, we comply with COPPA requirements.
Third Party Privacy Policies

Upgrade Research LLC 's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. What Are Cookies?

Cookies and Web Beacons

Like any other website, Upgrade Research LLC  uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

For more general information on cookies, please read "What Are Cookies" from Cookie Consent.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: 

    https://policies.google.com/privacy?hl=en

Service Providers

We may engage third-party companies and individuals (“Service Providers”) to facilitate, operate, and support our Service. These Service Providers assist us in delivering the Service, performing related tasks, and analyzing how the Service is used.

Such third parties are granted access to your Personal Data solely to perform these specific functions on our behalf and are contractually obligated to maintain the confidentiality of your information and to use it exclusively for the purposes we specify.

Payments

Certain products and/or services offered through our Service may require payment. In such cases, we utilize trusted third-party payment processors to handle all payment transactions.

Upgrade Research, LLC does not store or collect your payment card information directly. Instead, your payment details are submitted securely to our third-party payment processors, whose use of your personal data is governed by their respective Privacy Policies.

These payment processors comply with the Payment Card Industry Data Security Standard (PCI-DSS), overseen by the PCI Security Standards Council—a collaboration of major payment brands including Visa, MasterCard, American Express, and Discover. PCI-DSS compliance ensures that your payment information is handled securely and in accordance with industry best practices.

Links to Other Sites

Our Service may include links to websites that are not operated or controlled by Upgrade Research, LLC. If you choose to click on a third-party link, you will be redirected to that external site. We strongly encourage you to review the privacy policies and terms of use of every website you visit.

Please note that Upgrade Research, LLC has no control over—and assumes no responsibility for—the content, privacy practices, or policies of any third-party websites or services.

Children's Information

Upgrade Research LLC does not knowingly collect any Personal Identifiable Information from children under the age of 13. If we learn at any time that we have been providing services to or have collected the information of a child under the age of 13 then we will immediately destroy this personal information unless we are legally obligated to retain such data. Please email us or call us if you believe that we have unintentionally provided services to or collected the information of a child under the age of 13.

If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Children between the ages of 13 and 18 years of age must receive permission from a parent of legal guardian to access this website.

No warranties

This website is provided “as is” without any representations or warranties, express or implied or fitness for a particular purpose. Upgrade Research LLC makes no representations or warranties in relation to this website, or the information and materials provided on this website.

Without prejudice to the generality of the foregoing paragraph, Upgrade Research LLC does not warrant that:

this website will be constantly available, or available at all; or the information on this website is complete, true, accurate or non-misleading.

Nothing on this website constitutes, or is meant to constitute, advice of any kind. If you require advice in relation to any legal, financial, or medical or other matter you should consult an appropriate professional.

Other Parties

You accept that, as a limited liability entity, Upgrade Research LLC has an interest in limiting the personal liability of its officers and employees. You agree that you will not bring any claim personally against Upgrade Research LLC ’s officers or employees in respect in connection with any losses you suffer in connection with the website.

Without prejudice to the foregoing paragraph, you agree that the limitations of warranties and liability set out in this website disclaimer will protect Upgrade Research LLC ’s officers, employees, agents, subsidiaries, successors, assigns and sub-contractors as well as Upgrade Research LLC.

Indemnity and Defense

You hereby agree to indemnify and defend Upgrade Research LLC  and undertake to keep Upgrade Research LLC  indemnified against any losses, damages, costs, liabilities and expenses (including without limitation legal expenses and any amounts paid by Upgrade Research LLC  to a third party in settlement of a claim or dispute on the advice of Upgrade Research LLC ’s legal advisers incurred or suffered by Upgrade Research LLC  arising out of any breach by you of any provision of these terms and conditions[, or arising out of any claim that you have breached any provision of these terms and conditions.

Breaches of these terms and conditions

Without prejudice to Upgrade Research LLC ’s other rights under these terms and conditions, if you breach these terms and conditions in any way, Upgrade Research LLC  may take such action as Upgrade Research LLC  deems appropriate to deal with the breach, including suspending your access to the website, prohibiting you from accessing the website, blocking computers using your IP address from accessing the website, contacting your internet service provider to request that they block your access to the website and/or bringing court proceedings against you.

Severability

If a provision of these terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect. If any unlawful and/or unenforceable provision would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.

Entire Agreement

These terms and conditions constitute the entire agreement between you and Upgrade Research LLC in relation to your use of this website and supersede all previous agreements in respect of your use of this website.

Law and Jurisdiction

These terms and conditions will be governed by and construed in accordance with Georgia State Law, and any disputes relating to these terms and conditions will be subject to the exclusive jurisdiction of the courts of the state of Georgia, County of Fulton.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us: Upgrade Research, LLC 13010 Morris Rd Suite 600, Alpharetta, GA 30004